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SOMEWHERE FREE

Naturally Curious

Welcome to Somewhere Free, my very own passion project filled with unique and engaging content. Explore my site and all that I have to offer; perhaps Somewhere Free will ignite your own passions & you too will find what sets you free!

KASSIDY MALCOLM | CV

Experience in PR, photography, social media, marketing, and advertising.

Portfolio- Public Relations Degree, Minor in Advertising and Photography

January 2021-March 2021

Marketing Intern

I  did my internship with the Center of Leadership of Community Engagement at Central Washington University. I created a food insecurity campaign for them. I chose my target audiences and the feeling I wanted the campaign to give off. I came up with a creative slogan and most of content that went on posters and their website! I did not design these poster examples, but helped with all the information that went on them. 

Spring 2020

PR Campagin 

During my Spring quarter of 2020, I took a public relations strategies class and I got to put together a PR campaign. I chose to help a company enhance their reputation by creating social media ideas, planning out events, and promoting themselves through traditional media. 

2020-Present

Graphic Design

Although I did not major in graphic design, I have come to love it. I have taken a few classes that have helped me learn how to utilize Indesign, Illustrator, and photoshop. Below are a few examples of my work! 

2016-Present 

Photography 

I have always had a passion for capturing moments that will never happen again. Therefore, I decided to minor in photography and I have taken multiple classes that have helped me become the photographer I am today. I have worked with digital cameras, film cameras, and have worked with the alternative process, cyanotype.

Winter 2019 and Spring 2020

Website Example

The first website I created was for my introduction to public relations class where we got to promote a new product. The second website was for a crisis management class I took during the spring of 2020. 

Winter 2019

Press Releases

In an introduction to public relations class, I learned how to write press releases. Below is an example of one I wrote. It is written as though I have just been hired at CWU for the head of communications job. 

Winter 2019

Fact Sheet 

During my introduction to public relations class, I also learned how to create an effective fact sheet. We had to promote and get the word out about a new product. This example helps viewers know all the facts about the product. 

Winter 2019

Backgrounder

Another useful thing I learned in my introduction to public relations class was how to create a backgrounder for the new product I got to promote.  I learned the backgrounder consists of the background information on that product and company and is very important. 

Winter 2019

Infographic

The infographic that I created was also part of the product that I got to promote in my introduction to public relations class. Infographics are new to me, so it was a lot of fun pulling this all together. I learned very quickly how important emphasizing certain facts on an infographic and how effective that can be. 

Winter 2019

Media Advisory 

In my introduction to public relations class I had the opportunity to learn how to write a media advisory. Attached below is an example of one that I wrote based off of a new product that I was promoting. 

CONTACT

Thanks for your interest in Somewhere Free. For more information, feel free to get in touch and I will get back to you soon!

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509-260-0291

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